Editorial spreads are those which tell photographic stories; they’re less glossy, and more focused on the presentation of the model and the clothing to tell a story through images, such as Annie Liebowitz’s “Alice in Wonderland” spread featuring Beyoncé as “Alice” -– an incredible story.  The entire tea party cast was there.  Another example is the Italian Vogue, which often features editorials shot by photog Steven Miesel. A third example would be the “crossover” method of using editorials as a campaign, as seen in Bruce Weber’s work for Abercrombie & Fitch’s iconic catalog and print ads.

“I always tell models to study the editorial work of famous photographers.”  – Dallas Logan 

Campaigns, in contrast, use photographic series to sell a product; they’re highly glossy and “over the top.”  Recent examples would be campaigns by companies including Pantene, Gatorade, and Prada; products might include earrings, shoes, cars or even shaving cream.

It is rare that first-time models star in campaigns, but it is possible.

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